1. Advertisements and sales promotion are the two main elements of a business but are distinct terms that people sometimes understand wrongly. 8. This is sufficient reasons to switch to reminder advertising and keep the brand in front of consumers for top- of-mind recall. Here, a copy, which is recognised by a large number of readers, is considered more effective. These are the advertisements done in directories and yellow pages and followed by people while collecting a telephone number or a home address. Increasing literacy, modem techniques of printing, stiff competition etc., add to the necessity of advertisement. Content Filtrations 6. Slogans are short catchy phrases used in advertisement. An effective advertising naturally necessitates mass production, thereby reduces unit cost by lowering the price of goods in favour of consumer. Discounts, sample offerings and contests are some common forms of this type. This is a type of advertising used at the stage of introducing a new product to the market with the aim to inform the public as to its birth and other details. But today, India too has emerged into an industrial country, giving boost to “advertisements” that appear regularly, in local and national newspapers magazines, periodicals, TV etc. Attitudes toward a brand result from a combination of _____ attitude-formation processes. At the same time, if the advertiser increases the sales because of advertising, it is not a waste. Most firms are promoting such deals over particular periods when customer demand is expected to be stronger than average. The words and pictures in the copy must win the hearts of readers. Convince, persuade or induce the readers. They are pregnant with sales ideas. Request may be made with the customers to name the particular medium through which he gets information. By sending a mere reply it does not come to an end. The copy generating larger number of enquiries is considered more effective. To improve the morale of dealers and/or sales people (by showing that the company is doing its share of promotion). By comparison, promotional campaigns rely primarily on the movements of products and services and are designed solely to satisfy the financial requirements of a prospect. 3. Advertising And Sales Promotion; Page 1; Advertising and Sales Promotion. Publicity and marketing often have parallels and are also accompanied by promotional methods, such as advertising campaigns, to improve the campaign's general effectiveness. The purpose of such a sales promotion may be to spread awareness about the product, or to nudge the customer into making a purchase. The important classifications of advertising are: Product and Institutional. A variety of indirect approaches may be used to generate the desired effect in a target market when advertising is not explicit or is supposed to be disguised somehow. To provide rationalization (i.e., socially acceptable excuses). Advertising is an indirect approach to present a product and persuade customers to use it. The promotional cycle demonstrates the advantages and benefits of goods and services in contrast to the products and services provided by rivals. Promotions include free samples, special events or sales, discounts, coupons, etc. Outdoor Ads 1. Business Directories 1. It is not addressed to a person. : “Nescafe, the coffee that tastes so good.”. Whatever the form of advertisement-spoken, written or visual, it is directed at a mass audience and not at the individual as in personal selling. It is the era of creativity, and the more creative you are, the better your advertisement strategy will be. This is the most popular form of advertising in all possible media including TV: for examples, Pepsi, Coke etc. Referral Programs 1. This type is again divided into primary and selective. The readers have also read other advertisements, including the one tested. These forms of advertising use electronic media like, TV, radio, video, audio-cassettes, etc. Advertisement awakens the public at large. So an advertising programme should be prepared very carefully in order to serve the purpose fully. Discounts 1. There is greater for truthful advertising for measuring the effectiveness of advertising in general, and for socially responsible advertising. Lack of confidence caused by exaggerated claims. Below the line promotion: All other promotion. Promotion involves mentioning the brand or new product launch, through both paid and free marketing activities. Salesmen 1. Similar products are taken to the market. These messages are directed towards retailers, wholesalers and distributors. These days people use “Advertising” in various walks of life. The message is clear and direct. It is the main objective. TOS 7. A short-term tactic is a promotion. The A.I.D.A. 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